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Admire Yourself. Inspire the World.


Admire Wear began with a single, life-changing phrase: “I admire you.” Founded by Joshua Dixon, our movement inspires hope, self-love, and resilience through apparel, coaching, literature, and monthly Admire Talks.

500k followers • 100M+ lifetime views • Featured in Chicago Tribune / Newsweek / Portland Press Herald • Certified Mental Health Coach

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Why Admire Wear?

Admire Wear is more than apparel—it's a movement that teaches people to reclaim worth through radical vulnerability, creative expression, and community. Founded from a moment of self-compassion, we help people turn pain into purpose.

Work With Joshua

Joshua Dixon — Founder of Admire Wear, mental health coach, and speaker helping people reclaim self-worth after trauma.

"Every time I see one of your videos I stop scrolling and listen because you genuinely make my days, whether good or bad, that much better❤️"

– @aeidenzilla

"God just had u inspired me to not give upppppppp Bruh I been catching HELLLLLLLLLL but now seeing u and hearing your story has just help me more than u will ever know Bruh 🖤🙏🏿"

– @tg107mj

“I'm sorry you had to go through all that. I pray you get all the blessings you can get in your present and future life. You have a beautifull soul thinking of encouraging, giving hope to others and sharing love. That's what life should be about, sharing to support and encouraging, loving others.”

– Miranda

“As someone with anxiety and PTSD, I cannot tell you how good it is to hear your voice. Your gentle soul comes through in your soothing voice and healing words. Thank you for sharing your gifts with others who need it."

– @nataluvela

"Glad you are still here💛👏🏼. Your survival through all your trials and tribulations makes an impact for all who have been through hardship. Continue doing good for the world, you are loved!!"

– @sophia.dockray


numbers: 500k followers • 100M views • 5 Star avg rating